Case Study: Turms Apparel

Turms Apparel, a performance wear brand known for its innovative stain-repellent and odor-free clothing, gained national attention after appearing on Shark Tank India, where it stood out for combining technology with everyday fashion. In 2025, Dungura partnered with Turms to elevate its visual identity and storytelling through a complete overhaul of its shoot and branding strategy. By introducing a sleek, functional design language and executing high-impact product and lifestyle shoots, we helped redefine how the brand communicated its unique value. The new visuals highlighted the tech-driven features of the apparel while aligning with a clean, modern aesthetic that appealed to urban, performance-conscious consumers. As a result, Turms experienced a significant boost in brand perception, customer engagement, and digital presence—marking a new phase of growth driven by strong, purpose-led branding.