Case Study: Shoba Resto Plus

Shoba Resto Plus is a premium Indian mattress brand committed to improving sleep quality through scientifically designed, ergonomic products that blend comfort, durability, and wellness. Built for modern lifestyles, the brand offers a wide range of mattresses—from orthopedic to luxury memory foam—engineered to support restful, healthy sleep. Despite its product excellence, Shoba Resto Plus initially struggled with limited brand visibility, inconsistent packaging, and a weak emotional connection with its audience. When we came on board, we redefined the brand from the ground up—developing a clean, modern visual identity inspired by the calmness of rest, redesigning packaging for retail impact, building an intuitive website, and launching lifestyle-driven marketing campaigns. We also created cohesive branding across digital, print, and in-store materials to enhance customer trust and recall. Today, Shoba Resto Plus stands out as a well-positioned sleep brand—trusted by families, recommended by retailers, and recognized for its blend of science, comfort, and design.