Case Study: Roots India

Roots Industries is a trusted Indian manufacturing powerhouse known for its engineering leadership in automotive components, industrial cleaning equipment, and energy solutions. In 2024, its battery segment, though technically strong, remained under-leveraged, lacking cohesive branding, consumer awareness, and digital presence. The products were seen mostly as industrial-grade offerings, with limited visibility beyond dealer circles and minimal engagement across digital channels.

That’s where we came in. We completely reimagined the battery vertical, developing a clear brand identity, modern packaging, and a user-centric digital presence. We launched a dedicated microsite, created high-impact visuals, built product explainer videos, and ran multi-platform marketing campaigns tailored to both dealers and consumers. Our end-to-end execution—from content and design to production and B2B sales kits—transformed Roots’ battery brand. Now in 2025, the segment enjoys strong digital visibility, increased dealer sign-ups, improved product recall, and a professional presence across retail, trade shows, and digital platforms. We didn’t just market batteries—we powered a brand transformation.