Case Study: Hoysala TMT

Hoysala, one of Karnataka's leading 550SD Certified rebar brands, has launched a new and superior rebar—Hoysala 550SD (Super Ductile). This next-generation innovation in rebar technology offers enhanced safety, strength, and cost-effectiveness for users.

The Challenge: Honoring a Legacy While Building a Brand

The name "Hoysala" holds deep historical significance, symbolizing strength and dominance. This posed a unique challenge—we had to honor its legacy while crafting a compelling modern brand identity for Hoysala TMT.

The Creative Vision

To represent the power of the Hoysala Dynasty, we conceptualized and designed a custom "Hoysala Throne"—a symbol of strength, resilience, and leadership—exclusively for Hoysala TMT. This was more than just a visual concept; it was about seamlessly blending history, culture, and brand identity.

Integrating Daali Dhananjay’s Persona

Another exciting challenge was incorporating Daali Dhananjay, the brand ambassador, and his three distinct looks into the campaign. Each look was carefully curated to reflect intensity, endurance, and strength, mirroring the qualities of Hoysala 550SD TMT.

From Concept to Execution

From ideation to execution, every detail was meticulously planned to create an ad campaign that is visually striking, historically inspired, and brand-focused. The result? A campaign that honors the Hoysala legacy while positioning Hoysala TMT as the ultimate symbol of strength and reliability.