From an under-leveraged battery segment to a powerful, consumer-ready brand.
Automotive Components · Industrial Equipment · Energy Solutions · Batteries
Brand Strategy · Brand Identity · Packaging Design · Digital Branding · Microsite Development · Content Creation · Product Videos · Digital Marketing · B2B Marketing Collateral
Dangura Digital transformed Roots Industries’ battery vertical by creating a cohesive brand identity and establishing a stronger consumer and digital presence. While the battery products had strong technical capabilities, the segment had limited visibility beyond dealer networks and lacked a unified brand presence across consumer and digital touchpoints.
We reimagined the complete battery brand experience, from identity and packaging to digital communication and B2B sales support. Through a dedicated microsite, high-impact visual content, product explainer videos and multi-platform marketing campaigns, we helped position the battery segment as a modern, professional and consumer-focused brand.
> Brand Identity: Developed a clear and cohesive brand identity for the battery vertical to strengthen recognition and market positioning.
> Packaging Design: Created modern and engaging packaging that improved product presentation across retail and dealer environments.
> Dedicated Microsite: Designed and developed a dedicated digital platform to showcase the battery range, product information and brand proposition.
> Visual Content: Produced high-impact creative assets to communicate product features, benefits and applications in a clear and engaging manner.
> Product Explainer Videos: Developed informative product videos to simplify technical information and improve customer understanding.
> Multi-Platform Marketing: Executed digital campaigns across relevant platforms to expand visibility and engage both dealers and consumers.
> B2B Sales Kits: Developed professional sales and marketing collateral to support dealer communication, product presentations and business development.
> End-to-End Brand Execution: Managed the complete creative journey across content, design, production and digital communication to establish a consistent brand experience.
> Brand Transformation: Helped move Roots’ battery segment beyond its traditional industrial perception, creating stronger digital visibility, improved product recall and a more professional presence across retail, trade shows and digital platforms.
