Building the brand. Driving app installs. Growing the user base.
Ride-Hailing · Urban Mobility · App-Based Services
Complete Branding · French & English Content · Social Media Marketing · Performance Marketing · App Install Campaigns · User Acquisition
Dangura Digital manages complete branding and digital marketing for Piki Piki, an African ride-hailing platform, with app installations and user acquisition as the primary focus. Our work connects brand identity, French and English communication, social content and paid campaigns to move potential users from discovery to download.
> Complete Branding: Develop a consistent brand identity and visual communication across digital touchpoints.
> French & English Content: Create bilingual content and campaign adaptations that maintain a unified brand voice.
> App Install Campaigns: Align audience targeting, advertising creatives and messaging with app download objectives.
> User Acquisition Messaging: Communicate everyday mobility benefits through clear copy and direct calls to install.
> Social Media Marketing: Build brand familiarity through relevant content that supports app discovery.
> Campaign Optimisation: Review performance to refine audiences, creatives and messaging, focusing on installation volume and acquisition efficiency.
