Connecting businesses with corporate travel solutions.
Corporate Travel · B2B Travel Services
Email Marketing · Performance Marketing · Lead Generation · Campaign Strategy · Creative Communication
myBiz is MakeMyTrip’s corporate travel platform, designed to support business travel requirements. It focuses on helping organisations manage corporate travel through business-oriented travel solutions and services.
Dangura Digital worked on email marketing, performance marketing and lead generation for myBiz, MakeMyTrip’s corporate travel platform. Our approach focused on reaching relevant business audiences, communicating the offering clearly and encouraging enquiries through targeted campaigns.
> Business-Focused Messaging: Developed clear communication around corporate travel needs and the value of myBiz for businesses.
> Targeted Email Marketing: Combined compelling subject lines, concise content and direct calls to action to encourage responses.
> Performance Campaigns: Aligned audience targeting, advertising copy and creatives with lead generation objectives.
> Professional Creative Communication: Used clean layouts and consistent brand presentation across emails and advertisements.
> Enquiry-Focused Calls to Action: Guided interested prospects towards connecting with the brand.
> Campaign Refinement: Reviewed performance insights to refine messaging, targeting and lead acquisition.
