MTR

MTR is a food brand known for packaged foods and convenient meal solutions. Its product portfolio includes breakfast options such as dosa ready mix, poha and vegetable upma, catering to consumers seeking familiar flavours and convenient preparation.

Dangura Digital developed campaign creatives and posters for MTR’s breakfast range, including dosa ready mix, poha and veggie upma. Our approach combined playful concepts, vibrant colours and appetising food imagery to communicate convenience while keeping each product at the centre of the design.

> Creative Concept Development: Developed distinct visual stories that made everyday breakfast products engaging and appealing.

> Playful Visual Storytelling: Used an unexpected MTR-branded paper-bag concept for the poha creative to capture attention.

> Appetising Product Presentation: Highlighted food textures, ingredients and packaging through carefully composed layouts.

> Convenience-led Communication: Illustrated the preparation process and used concise messaging to convey ease of use.

> Bold Colours & Typography: Combined vibrant backgrounds, oversized headlines and strong contrast for clear visual impact.

> Consistent Brand Identity: Maintained prominent MTR branding while giving each product its own creative expression.