From a distinctive campaign to a consistent market presence.
Steel · TMT Rebars · Building Materials
Complete Branding & Marketing · Creative Campaigns · Advertising Production · Shop Branding · BTL Campaigns
Hoysala TMT operates in the steel and construction materials industry, providing TMT reinforcement bars used in building and infrastructure projects. The brand focuses on strength, reliability and supporting durable construction.
Dangura Digital developed and executed Hoysala TMT’s campaign featuring brand ambassador Daali Dhananjay, a custom Hoysala Throne and three distinct looks, connecting historical inspiration with contemporary brand storytelling.
Today, we continue to handle the brand’s complete branding and marketing activities, including shop branding and BTL campaigns, carrying a consistent creative identity across advertising, retail spaces and customer and dealer touchpoints.
> Original Campaign Development: Created a visual narrative inspired by the Hoysala legacy, expressing strength, resilience and leadership.
> Custom Hoysala Throne: Conceptualised and designed an exclusive throne as the campaign’s central visual symbol.
> Brand Ambassador Styling: Developed three distinct looks for Daali Dhananjay within a cohesive campaign identity.
> Advertising Production: Brought concept, art direction, set design and styling together through coordinated execution.
> Complete Branding & Marketing: Align ongoing creative concepts, design and messaging across brand activities.
> Shop Branding: Extend the visual identity into retail communication to support product visibility and brand recognition.
> BTL Campaigns: Develop on-ground campaigns that connect the brand with local audiences through direct engagement.
