Aruna Masalas

Dangura gave Aruna Masalas a modern makeover in 2023, blending their authentic 1980s coastal Karnataka heritage with vibrant packaging and a streamlined digital experience.

Today, the brand bridges offline quality with an online experience, driving increased engagement, stronger brand recall, and seamless digital commerce.

> Packaging Modernization: Designed vibrant, informative packaging featuring bold color codes, ingredient highlights, and shelf-friendly formats like spout pouches for enhanced convenience.

> Website UI/UX Overhaul: Revamped the website with clean layouts, rich imagery, and intuitive filters (by cuisine, spice heat, usage) for seamless navigation.

> Cohesive Brand Identity: Created a unified look and feel across both product packaging and digital screens to elevate the brand's market presence.

> Digital Growth: Transformed a traditional regional staple into a digitally confident brand with stronger recall and higher user engagement.