Job Title: Performance Marketing Executive
Department: Digital Marketing
Employment Type: Full-Time
Location: Bangalore
Company: Dangura Digital
Experience Required: 2–3 Years (Mandatory)
Job Summary
At Dangura Digital, we don't just need someone who runs paid advertisements—we're looking for someone who understands how performance marketing drives measurable business growth.
The Performance Marketing Executive will be responsible for planning, executing, monitoring, analyzing, and optimizing paid advertising campaigns across multiple client and company accounts.
The ideal candidate must have 2–3 years of hands-on experience in performance marketing, with strong expertise in Meta Ads, Google Ads, YouTube Ads, lead generation, conversion tracking, audience targeting, budget optimization, and campaign analytics.
This role requires someone who can think strategically, analyze campaign performance, identify growth opportunities, reduce acquisition costs, and proactively suggest ideas that improve lead quality, conversions, ROI, and overall campaign profitability.
Key Responsibilities
Performance Marketing Strategy
- Develop monthly performance marketing strategies aligned with client business objectives.
- Plan and execute lead generation, brand awareness, website traffic, engagement, and conversion campaigns.
- Identify opportunities to improve campaign performance and maximize ROI.
- Prepare campaign budgets, media plans, audience strategies, and performance forecasts.
- Conduct competitor research, market analysis, and audience research.
- Recommend innovative advertising strategies to improve campaign results.
Meta Ads Management
- Independently plan, create, manage, and optimize Facebook and Instagram advertising campaigns.
- Manage Meta Ads Manager and Business Manager accounts.
- Execute lead generation, conversion, traffic, engagement, and remarketing campaigns.
- Conduct audience research, interest targeting, custom audience creation, and lookalike targeting.
- Perform A/B testing on creatives, ad copies, audiences, and campaign structures.
- Monitor and optimize Cost Per Lead (CPL), Cost Per Acquisition (CPA), CTR, CPC, CPM, and ROAS.
- Identify underperforming campaigns and implement immediate corrective actions.
- Scale high-performing campaigns while maintaining cost efficiency.
Google Ads & YouTube Advertising
- Plan and execute Google Search, Display, Performance Max, and YouTube advertising campaigns.
- Conduct keyword research, competitor analysis, and search intent analysis
- Manage bidding strategies, keyword targeting, negative keywords, and budget allocation.
- Optimize ad quality, conversion rates, and overall campaign performance.
- Implement remarketing and audience-based advertising strategies.
- Monitor Google Ads performance and recommend improvements.
Campaign Planning & Execution
- Prepare monthly and weekly media plans for assigned clients.
- Coordinate with designers, video editors, and content teams for advertising creatives.
- Develop creative briefs based on campaign objectives and target audiences.
- Ensure campaigns are launched on time after obtaining necessary approvals.
- Monitor campaign budgets and ensure spending remains within approved limits.
- Manage multiple client campaigns simultaneously without compromising performance.
- Ensure campaigns follow platform advertising policies and client brand guidelines.
Lead Generation & Conversion Optimization
- Develop strategies to generate high-quality leads at an optimized cost.
- Continuously monitor lead quality, CPL, conversion rates, and lead volumes.
- Coordinate with client sales teams to understand lead quality and conversion feedback.
- Optimize landing pages, lead forms, calls to action, and conversion funnels.
- Identify reasons for poor campaign performance and implement improvements.
- Develop retargeting strategies to improve conversion rates.
- Focus on generating qualified leads that contribute to actual business growth.
Analytics & Performance Reporting
- Monitor campaign performance daily across all advertising platforms.
- Prepare daily advertising spend, CPL, and campaign performance reports.
- Submit weekly performance reviews and detailed monthly campaign reports.
- Track impressions, reach, clicks, leads, conversions, CPC, CPL, CPA, CTR, ROAS, and ROI.
- Analyze campaign data using Meta Ads Manager, Google Ads, GA4, and Looker Studio.
- Provide actionable recommendations based on campaign insights.
- Maintain accurate advertising spend records and performance dashboards.
- Ensure advertising bills, spending reports, and performance reports are submitted to the Accounts and Operations teams on time.
- Maintain complete transparency in advertising expenditure and campaign results.
Conversion Tracking & Technical Setup
- Set up and manage Meta Pixel, Google Tag Manager, and Google Analytics 4.
- Implement and verify conversion tracking across websites and landing pages.
- Manage Google Ads conversion actions and Meta Conversions API integrations.
- Configure UTM parameters and campaign attribution tracking.
- Identify and resolve tracking errors and data discrepancies.
- Ensure accurate measurement of leads, purchases, and other conversions.
Budget Management & ROI Optimization
- Independently manage daily, weekly, and monthly advertising budgets.
- Monitor advertising expenditure and prevent overspending.
- Optimize budget allocation based on campaign performance.
- Identify opportunities to reduce CPL and CPA while improving lead quality.
- Scale high-performing campaigns based on data and business objectives.
- Provide realistic campaign forecasts and performance projections.
- Ensure advertising budgets are utilized efficiently to achieve agreed campaign targets.
Client & Internal Team Coordination
- Coordinate with Account Managers, Creative Teams, and Operations Teams.
- Understand client requirements, campaign objectives, and target audiences.
- Participate in internal campaign planning and performance review meetings.
- Provide regular campaign updates and highlight performance concerns proactively.
- Ensure all campaign changes and budget approvals are properly documented.
- Take complete ownership of assigned advertising campaigns and their performance.
- Communicate campaign requirements clearly to creative and content production teams.
Research & Continuous Improvement
- Stay updated with Meta Ads, Google Ads, YouTube Ads, and digital advertising trends.
- Research new targeting techniques, automation tools, and AI-powered advertising solutions.
- Analyze competitor campaigns and identify opportunities for improvement.
- Experiment with new advertising formats, strategies, and creative approaches.
- Continuously improve campaign efficiency, lead quality, and return on advertising spend.
- Proactively recommend new tools and strategies to improve client campaign performance.
